Ch. 5 - Developing a Global Vision

Coca Cola just as other companies have stressed their importance when it comes to global marketing.

They must compete with other companies to dominate the word of marketing. Coca Cola has been successful with their “where there is people there is Coke” campaign. Coca Cola’s distribution network is one of the largest around the world. It is estimated that 94% of people all around the world recognize the cursive red and white lettering that is Coca Cola. They use effective global marketing

strategies to advertise their products in different places , with low prices and lots of promotions. Using the four p’s to successfully market to the entire world. One impact that this multinational firm has is that it has more than 900 plants around the entire world, employing thousands. This helps the workers of the world become financially stable and independent. Also globally Coca Cola helps raise the GDP ( Gross Domestic Product) of different countries. Another issue that they like to focus on are external environmental issues. One of the largest ones being obesity. So one thing that Coca Cola does to affect this world’s issue is to get them active. Coca Cola has partnered up with different health organizations to bring light upon the issue and created several programs to get people more active than staying home and drinking more calories than they are burning. They also have created lower calorie drinks and advertise their most profitable water dasani which is sold around the world to give people options. Another global issue is the environment. Coca Cola’s new “ plant bottle” which gets rid of the process of adding petroleum to the bottles, helps the environment and is 100% recyclable. They are the world leaders at sustainable water use, and industry leaders in packaging , energy and climate protection. Sustainability for the environment is part of their 2020 vision. Another

global vision Coca Cola is trying to impact is the workplace for women across the world. Their goal for 2020 is to “ enable the economic empowerment of five million women across the world. They also are large advocates of human rights. They have a vision and have accomplished a great safety records for the employees that work for them. With all this Coca Cola's global vision is to move forward and positively. When it comes to the world's issues such as gender equality , obesity and environment. Coca Cola is changing itself to recognize the different target markets in the world. Also using promotion and advertisement to effectively carry out their global marketing strategy to be a more productive company that sells products and that helps shape the world into a better place.