Chapter 14 marketing and retailing - visit

I walked into 7/11 and right away I noticed that Coca Cola signs were already at the front of the door. With different sale promotions and prices. Then while walking in I also noticed that even then there was still small advertisements around the Coca Cola products, making sure that you saw all their other products available and it was marked with the slogan "refresh". Which happens to be one part of Coca Colas mission statement. "To refresh the world." Another thing that I noticed was that Coca Cola wasn't the only thing being sold there by the Coca Cola company. There was Sprite, Fanta, Dasani water, Evian water and many many more selections.  So Coca Cola really does make sure that all its soft drink products and water products get to all the stores and in a large quantity. Also I noticed that one weakness as explained in the chapter is that not only did they sell Coca Cola at 7/11 but they also sold Pepsi. Pepsi being coca colas biggest rival. This makes it more difficult for Coca Cola to advertise in a store such as 7/11 or other large chain stores because the stores have other companies that pay them to also sell inside their stores. So this is a weakness in selling wholesale to such stores. However besides that fact. It seems that they do very well there being a Coke product the brand is very popular and not difficult to sell.