Thursday, September 3, 2015

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)



Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today. Coca Cola today is now worth 74 billion . Coca Cola products are consumed to about 1.8 billion drinks a day!
John Stith Pemberton
Georgia pharmacist John Stith Pemberton sold the first glass of his newly concocted drink in Atlanta's Jacobs Pharmacy in 1886. The drink would become world-famous as Coca-Cola.the inventor of the Coca-Cola beverage. In his day Pemberton was a most respected member of the state's medical establishment, but his gift was for medical chemistry rather than regular medicine. He was a practical pharmacist and chemist of great skill, active all his life in medical reform, and a respected businessman.Born on January 8, 1831, in Knoxville, in Crawford County, Pemberton grew up and attended the local schools in Rome, where his family lived for almost thirty years. He studied medicine and pharmacy at the Reform Medical College of Georgia in Macon, and in 1850, at the age of nineteen, he was licensed to practice on Thomsonian or botanic principles (such practitioners relied heavily on herbal remedies and on
purifying the body of toxins, and they were viewed with suspicion by the general public).
The Coca Cola mission today is “To refresh the world - in mind, body and spirit… To inspire moments of optimism - through our brands and actions… To create value and make a difference everywhere we engage”

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