Ch. 18- Social Media and Marketing

The use of social media has changed the way many companies market their products. Now instead of just telling people to buy the products they are able to create trends  

through hashtags ,letting others follow it to market their product. Coca Cola uses certain sites such as Facebook, Twitter, and pinterest to market the Coca Cola product to millions. Facebook primarily is used to update photos , or update statuses to let people know what you are up to. Instead Coca Cola uses the social media site to keep the people up to date with the brand (which is easy to do because of its legacy) and also to produce new ads and share it with the world. During the olympics Coca

Cola released its polar bear ads to gain positive attention from its audience showing not only that they care , but also they care about the world around them. Normally they also use polls or ask a question its sixty million plus followers around the world hoping for feedback on ways to improve. This creates a relationship with customers.The way the Coca Cola company optimizes the use of their twitter account is giving the people the ability to use their mention, so the company can hear the complaints anyone has against them. Furthermore they fix these complaints by actually responding to people and letting them know that they’ll be fixing the issue. This helps build an understanding between Coca Cola and its clie

nts. Between its 700,000 followers a lot of them are answered which helps build customer satisfaction. They also tweet inspirational quotes to give followers a great start and end to their day. Creating relationships between the company and the people. The last use of social media that Coca Cola uses is pinterest. They use different boards on pinterest to connect with all sorts of interests. There's a board  the olympics and sports. All these to attract fans to a certain base. There's even a board where Coca Cola uses images from real peoplesfacebook pages and tumblrs to advertise the real world of Coca Cola. All these uses of social media makes Coca Cola king at crowdsourcing. They use the actual consumers to market products. They also use it to monitor and to effectively listen to their consumers. Through the use of social media Coca Cola is able to make impressions and connect with the entire world.