A modern take on the  advertising of Coca Cola. Continuing with there mission statement to share happiness around the world one coke bottle at a time. Their advertisements always moving with the times that we live in. In a world of technology it is easy to spread anger and hate. However in this advertisement Coca Cola claims that through their soft drink everyone can " open happiness". As you can see Coca Colas marketing plan and mission statement fit together like a puzzle piece. Making Coca Cola the GENIUS in advertisement it is today.