Ch. 16 - Advertising, Public Relations and Sales Promotion

The most infamous advertisement in all of marketing history. "Id like to teach the world to sing" became an instant classic showing the world what Coca Cola really meant. Which meant to bring all sorts of people together no matter where they are from and who they are. The idea came to an adman that was stuck at an airport due to delays. A whole lot of angry passengers were riled up and ready to cause a huge commotion. However, instead they all began to share a coke. The adman noticed that once everyone passed around Coca Cola they all calmed down and everyone seemed to talk to each other and enjoy each others company. Coca Cola literally brought together a group of people. Thus the greatest advertisement in history was  born. This song became so popular it was actually re-recorder by a band which then was sold widely around America as a record.