Chapter 10 - Product Concept

Coca Cola has been alive now for over a century. A large percent of the world recognize the Coca Cola name and the taste of the drink. Even after a century, Coca Cola still remains a king on top of all other soft drink companies. With over 3,000 drinks to choose from this company has hit everyone's

taste by producing different flavors. So how have they stayed a giant after all these years? Their product. It's always innovative and able to gain popularity in every generation that come about. One thing about their product is first the shape of the bottle. In the year 1915 Coca Cola had created a glass bottle that no matter who a person is they can always tell the difference between a bottle of coke and any other product. This bottle was even able to be recognized in the dark. It was also patented so that no one can ever steal the unique shape of Coca Cola. Another thing about the bottle is the label. It uses persuasive labeling. It focuses much more on its name than any other information found on the bottle/can. It also is a convenance product. Coca Cola has always been cheap for everyone to buy and everyone to love. When it first started out it was five cents. Over a hundred years

has passed and still it is only $1.00 - $1.50. This is still very economical. To some this has also become a specialty product. If they can't find Coca Cola they will try their hardest for its their favorite drink. Lastly in its product development Coca Cola has created over 3,000 drinks for its product mix. Their product line extension has increasingly grown over the years because they always listen to what the people want. This has developed large product line extension over the years with the creation of Coca Cola, Sprite, Fanta etc. This is how Coca Colas product development has been monumental with making the company the success it is today.