Coca Cola is very well known for being one of the largest companies in the soft
drink business. However they also target many other people by giving them a wide variety of products that each group's want. They segment their markets due to different analysis. Coca Cola has created a product line of over 400 different products in it to satisfy the needs of the customers. Geographic segmentation begins with the region of a country or the world. Figuring out how to target to them and what specifically to target. Such as in countries such as mexico and in the continent of south america glass bottles are used rather than plastic, also instead of corn syrup cane sugar is used as the sweetener because it is more available there than it is here. Also Coca Cola uses different languages on their cans , bottle, and glasses, to produce ads in different cultures and countries to appeal to the
people. They also segment the market by demographics. The use of age, gender, income and ethnic background is used to discover their target market. Although Coca Cola is marketed for everyone their still must be different uses for their drinks. Such as Coca Cola zero which has zero calories is target to the people that are trying to live a healthy lifestyle. Also Powerade a drink made for athletes. This all ties in with their lifestyle and how they choose to live. Coca Cola has even made Dasani water which is for people who prefer water over any other drink. This is segmenting the market by psychographics. This is how they've made themselves popular with the world. Because of these different ads for different cultures, and their large product mix they are able to hit many different product markets that are wants of the public. Although till this day original coke is the most popular of all their products.
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